Design
Our design approach is inclusive; decisions will be made with you and informed by research and customer feedback. At the end of this phase you’ll have a standout design for your product or feature that we’re certain is easy to use and also what your users want.
What is it?
This is where we design the digital product or specific feature, testing the user experience, interface and look and feel to ensure your users will be able to achieve their goals and that your product looks fantastic.
What’s involved?
We run workshops to brainstorm ideas from a range of stakeholders, and take the best concepts into prototyping for an early round of user testing, repeating this process as necessary. Once we’re happy we’ve taken everything on board we create a high fidelity prototype by working in the final design.
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Styleguide Outlining the the overall look and feel, including how your brand colours will work when applied to your digital product.
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Sketching session Sketching out early ideas for your product or feature together, combining our UX expertise with your understanding of the users.
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Prototyping and user testing Turning our sketches into an interactive prototype and then meeting with your end users to test the prototype is easy to use and includes everything they need.
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Design Introducing typography and colour, appropriate to your brand values, to bring your product to life and create a great user experience.
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High fidelity prototype A prototype of your product that looks and behaves just like the real thing in order to gain more valuable feedback from your users before a single line of code has been written.
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Pattern library Starting with common UI patterns (such as buttons, forms and nav etc) so you can get a feel for how the typography and colours render on the web.
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What’s the outcome?
At the end of this phase we’re ready to begin work on the development of your product, with the confidence that our solution meets your customers' needs and allows them to perform tasks easily. You’ll have a detailed prototype of your product which you can use in marketing campaigns, or to gain funding.
We have really enjoyed being so closely involved in the sketching sessions of our product. It was an efficient way to decide on its future structure and design and eliminate the less favourable options. The wireframes helped us to visualise and perfect our vision.
- Andreas Meissner, Managing Director @ Pubal Consult
